Posts Tagged ‘mobile apps’

The Art of Push Notifications

Posted by Mallory Green on December 10th, 2015

PrintToday, nearly two-thirds of Americans own a smartphone1, and as of June 2015, 100 billion mobile apps have been downloaded from the Apple® App Store.2 Over time, app publishers discovered ways to communicate with their users through push notifications, or short messages, which are sent to your phone from a mobile app. But, annoying messages is the number one reason people uninstall an app making it extremely important to ensure they are crafted the right way,3 especially because enabled push notifications can engage almost three times as many users than those who choose not to receive them.4

A recent study found that Americans spend almost five hours per day on their smartphones using social media, surfing the internet, logging into apps to consume content, etc.There is a substantial amount of information you can collect about people’s behavior while they are on their phones. All of this data might seem difficult to wade through in order to deliver the perfect customized message, but all you have to do is pay attention to what your users are both saying and doing to make the most of this information.

There is a simple place to start … just ask people what they want to hear about. Sports apps do a great job of asking their users who their favorite teams are, what leagues they care about the most, who their fantasy players are and more. Users are then offered real-time updates about their favorite athletes and teams. Facebook® app users receive notifications when their friends add photos, update their statuses, check-in places, etc. This is the type of information that is relevant and something users want to see, which encourages them to engage with your app.

You can also track how users interact with the content within your app. What types are stories are they interested in? Celebrity gossip? World affairs? Do they click on videos, or do they prefer to read the article? By taking note of these specific trends, you can offer content that appeals to that user’s needs by using a notification that a new article is available to watch/read.

We can’t forget that, while engagement on mobile devices is extremely high, people still use desktops and tablets. It’s important to gather information from all sources to increase your knowledge about your users. House all that data in a business intelligence platform and use marketing automation to send out notifications to drive engagement.

If you use the information and data you are given correctly, the notifications you deliver will not be seen as annoying or as a distraction. Most users want to know what’s going on when it comes to their interests, whether it’s sports or political news. Just remember the number one rule … make it personal.

Sources:

1. http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

2. http://www.statista.com/topics/1002/mobile-app-usage/

3. http://marketingland.com/personalization-surefire-strategy-increase-customer-engagement-153641

4. http://marketingland.com/personalization-surefire-strategy-increase-customer-engagement-153641

5. http://www.digitaltrends.com/mobile/informate-report-social-media-smartphone-use/

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Mobile Wallets Are The Future of Personal Banking

Posted by Mallory Green on July 24th, 2014

Email Crisis ManagementIt’s no secret that digital technology is spoiling us all. We’d rather utilize an online chat for simple questions to be answered than call a support line. Text messaging and emailing is much easier than talking to someone on the phone, and now, carrying around a wallet is considered a hassle. Many consumers think to themselves, “if only I didn’t have to carry around this phone AND my wallet.” Well, change is coming. For some, it’s already here.

Some might assume that digital wallets only refer to using your phone as a form of payment. But it is more than that. You not only have a variety of payment methods right at your fingertips, but you have your financial institution’s mobile app and digital coupons available through email or social platforms like Facebook®.

Think about all the plastic you carry around in your physical wallet. A small percentage of the population always has cash on them while the rest utilize only credit or debit cards. People use plastic to pay for something that is less than $10, because cash is the past.

Financial institutions have worked tirelessly to adhere to the demands of the technologically advanced world. Using your mobile device, you can send money directly to a friend that you owe for dinner. You can deposit your checks using your phone’s camera and they immediately show up in your account. You need to transfer money from your savings account to your checking account and the bank is closed? No problem. One quick swipe within your bank’s mobile app, and you don’t have to worry about not having enough available cash in your checking account.

Brands are also doing more digitally to get you to buy their products. They are sending coupons to your email and making special offers on social media. When consumers are ready to use the coupons they receive, they expect them to download straight to their mobile devices and are not interested in taking the time to print off a coupon at home. So, companies are making it easy for you to activate the coupon right on your phone so it can be scanned at checkout.

Mobile wallets are the future. So the question now is…What’s next? There are other pieces of plastic that we store in our wallets. Will drivers  licenses, insurance cards and other government issued forms of identification all move digital? Will all drivers be able to open and start their cars without a key? Businesses looking to take the next step into the digital space must consider that consumers expect ease of use above anything else. If they choose to replace the idea of the traditional wallet with a mobile wallet, they must keep things light, simple, safe and convenient.

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