Archive for the ‘Advertising’ Category

Holiday Promotional Ideas for Financial Institutions

Posted by Deanna Cruzan on November 26th, 2013

Holiday Gift‘Tis the season to be jolly….and for holiday shopping. As many financial institutions are continuing their standard campaigns during the holiday season, there are some promotional campaigns that could help account holders afford all the items on their list.

Skip-A-Pay: Provide customers the ability to skip a payment during the holiday season. The customer typically pays a one-time fee and then adds a monthly payment to their current contract. This allows customers to clear up some money that they normally would spend on bills in order to purchase gifts. The financial institution receives additional revenue from the fees and additional interest from the loan being extended.

Lower interest rates on credit cards during the holiday season: Provide customers with the ability to spend more money by lowering their interest rate during the month of December. Customers will receive 6 months to pay off those purchases, otherwise they will revert back to their initial APR on those purchases.  This is a win-win!

E-Gift Cards/Visa Gift Cards: Customers will love the convenience of not having to leave their homes to purchase gift cards for their loved ones. Offering online options will entice customers to purchase directly through their financial institution instead of their local grocery store.

Swipe and Win Debit Card Promotion: Everyone likes the opportunity to win money while shopping. Having a ‘swipe and win’ promotion encourages more purchases while bringing holiday cheer to the winners.

It is also critical for financial institutions to thank account holders for their business. A holiday campaign, wishing account holders Happy Holidays, is an effective and inexpensive way to engage in a non-promotional manner.

At Harland Clarke Digital, we have several new templates for holiday emails that can be sent to customers. But time is running out, so don’t delay! Reach out to your representative today or call HCD at 630-303-5000 and get your holiday campaigns scheduled today!

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Please Stand By…Important Web Video Ad Coming to a TV near You

Posted by Rob Ropars on August 13th, 2013

Video AdsAccording to eMarketer, marketers will spend $4.14 billon on online video ads this year. That number is more than double what they spent in 2011, and by 2018 that number will have doubled again!1

Many companies are reading the writing on the wall and it’s telling them to dive into online video advertising. AOL just made its largest acquisition ever ($405 million) with the purchase of a video-ad startup called Adap.tv.2 This clearly signals their view that the future of advertising is online video, and they want to be front-and-center in this battlefield.

Why are companies investing heavily in online video ads? As television becomes further integrated with the online world, web video ads will be part of our TV viewing experience. This represents a shift in strategy when creating the “commercials” of tomorrow, and those of us in marketing/advertising need to be ready.

It’s time to transform our thinking from the current perspective that television ads and online video are two distinct channels and start seeing them as one. A holistic view of video advertising will better position us to help our clients achieve success in the coming years.

The merging of online and television worlds should come as no surprise as the process actually started several years ago. As televisions began to incorporate streaming features in Internet connections and when mobile devices usage skyrocketed, the lines between the two worlds melded into one.

Current research indicates that nearly 50 percent of all smartphone and tablet owners are using those devices while watching television. And according to Nielsen, 20 percent of tablet owners and 13 percent of smartphone owners buy products they see TV advertisements on right from their mobile devices.3

Both real and virtual worlds are merging and it’s critical that we start thinking of content production that is adaptive to this new paradigm. We have known for years that online videos have high interest and engagement, and we need to have adaptive thinking to come up with a strategy for producing and distributing marketing messages across the digital divide.

Are you ready for your close up? Click to learn more about Harland Clarke Digital’s video production services and how we are helping our customers sell their products and services through this promising channel.

References:

1 Online Video Advertising Moves Front and Center:
http://www.emarketer.com/Article/Online-Video-Advertising-Moves-Front-Center/1009886

2 AOL Bets That the Future of TV Includes Annoying Online-Video Ads:
http://www.businessweek.com/articles/2013-08-07/aol-bets-that-the-future-of-tv-includes-annoying-online-video-ads?google_editors_picks=true

3 Report: How People Really Use Tablets While Watching TV:
http://www.fastcodesign.com/1672845/report-how-people-really-use-tablets-while-watching-tv

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