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The Automated Perks of an API

Posted by Matt Rotroff on February 26th, 2013

Did you know that an API allows you to sync up databases, trigger emails, update records and more?  At a time when automation is becoming a key element of marketing programs, you should definitely make sure you’re taking advantage of APIs whenever you can.

For those of you who don’t know, API stands for Application Programming Interface. Simply put, an API is an additional protocol that lets you utilize a software outside of the typical user interface. In the case of an email marketing system like SubscriberMail®, an API allows you to utilize the functionality of the email platform and integrate your database with your email campaigns. Integrating your email efforts with data from your existing database has more than a few perks.

When it comes to email, there are countless creative ways to use an API to your advantage.  For example, with an automated update to your records, you can have automatic daily campaigns running off of triggered data. If a customer made a purchase, you can be sending them an automated survey link without ever lifting a finger, all thanks to an automated solution driven through an API.

To learn more about APIs and how they can help your marketing efforts, please reach out to us at support@hcdigital.com.

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